Wear Yellow, Live Strong on June 16!

WEAR YELLOW, LIVE STRONG ON JUNE 16

Advocates Across U.S. Wear Yellow to Support People Living with Cancer Lance Armstrong Foundation Raises Awareness in Washington, D.C.

AUSTIN, Texas - June 14, 2004 - The Lance Armstrong Foundation (LAF) is asking all Americans to wear yellow on Wednesday, June 16, to show support for people living with cancer. For Lance, yellow is the color of hope, courage, inspiration and perseverance - as well as the color of the leader's jersey in the Tour de France. On Wednesday, June 16, yellow will be the color worn by LAF staff, board members, supporters, cancer survivors and advocates across the country who want to raise awareness for the 10 million Americans living with cancer today.

The LAF will be in Washington, D.C. on June 16 to participate in a Capitol Hill briefing for lawmakers and their staff. The briefing will present findings of the LAF and Centers for Disease Control and Prevention (CDC) joint National Action Plan for Cancer Survivorship and the President's Cancer Panel's recent report about cancer survivorship. Participants will include officials from the CDC, the National Cancer Institute (NCI) and the President's Cancer Panel. LAF cancer advocates will also meet with members of Congress and their staffs.

The LAF hopes that citizens in all 50 states will wear an item of yellow clothing on June 16. Groups of yellow-wearing supporters can submit a digital photo at www.laf.org.

Supporters can also wear yellow by purchasing a $1 yellow Live Strong wristband. As a tribute to Lance Armstrong's inspirational fight against cancer as well as his historic attempt at a sixth Tour de France win, the LAF and Nike launched the Wear Yellow Live Strong campaign last month. Nike will donate $1 million to the Foundation and is leading efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Lance's mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer live strong.
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About the Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. From the moment of diagnosis we provide the practical information and tools you need to live strong. The LAF focuses its activities on community survivorship programs, national advocacy initiatives, scientific and clinical research grants, and survivorship education and resources, including Live Strong, the LAF’s comprehensive resource for cancer survivors. The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas. For more information, visit www.laf.org and www.livestrong.org.

Contact: Michelle L. Milford -- Public Relations Manager
Lance Armstrong Foundation
(512) 236-8820 x178 -- michelle.milford@laf.org